The Autorité de Régulation Professionnelle de la Publicité (ARPP) has asked the fashion house to “make changes to these visuals as soon as possible.”
France's advertising watchdog, Autorité de Régulation Professionnelle de la Publicité, is asking Saint Laurent to modify two ads from its spring 2017 campaign after receiving complaints about the images.
The photos in question show one model in a leotard and roller skate stilettos bending over a stool and another in a fur coat and fishnet tights laying down with her legs spread open. The campaign was photographed by Inez and Vinoodh for Anthony Vaccarello's debut collection.
ARPP managing director Stephane Martin told The Hollywood Reporter via email that these images “suggest an idea of sexual submission, trivialize sexist stereotypes and are in this sense likely to shock [public] sensibility.
ARPP received at least 50 complaints about how the ads were “degrading” to women, according to Reuters.
Martin added: “We've asked YSL to take all possible measures to stop the distribution of this campaign.” The ARPP's jury will discuss the complaints on Friday and decide whether or not there are grounds to withdraw the ads.
The Hollywood Reporter has reached out to Saint Laurent for comment.
Saint Laurent previously got into trouble with its spring 2015 campaign under Hedi Slimane. The U.K.'s Advertising Standards Authority deemed the ad, which showed 18-year-old model Kiki Willems' visible ribcage, as “irresponsible.” The agency banned it from appearing “again in its current form.”
Last week, Vaccarello showed his second collection for the fashion house, which was as revealing as expected.
12:58 p.m., March 6: Updated with a statement from ARPP.
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