Nordstrom and Nike Celebrate Cortez's 45th Anniversary With L.A. Pop-Up

Share the buzz!Share on FacebookShare on Google+Tweet about this on TwitterShare on StumbleUponShare on RedditPin on PinterestShare on Tumblr

The Cortez Market, located on the corner of La Cienaga Boulevard and Melrose Avenue, opens Saturday.

Nordstrom and Nike have set up shop in L.A., launching the Cortez Market — a one-day shopping experience on the corner of La Cienaga Boulevard and Melrose Avenue — to celebrate the iconic sneaker's 45th anniversary.

At the outdoor pop-up, which opens to the public on Saturday from 10 a.m. to 5 p.m., guests will find displays of the classic Nike Cortez shoes in colorways of red and blue, white and metallic gold, and metallic gold and black, as well as a new style designed by style maven Olivia Kim, Nordstrom's vp of creative projects.

Kim's inaugural design for the Nike Cortez Premium iD pays homage to the classic Cortez style, while still injecting a bit of fashion flair with the exclusive pink accents (“pink is my favorite color,” says Kim) and her “OK” initials imprinted on the insole. The kicks, which can be customized at nike.com, are available at the pop-up for $120.

For Kim, Cortez sneakers tend to remind her of spending her childhood summers in Korea.

“When we would go to Korea [in the summer], we'd bring our Nikes with us and kids there would be like 'Nike! Nike!' It was in the '80s — commerce wasn't easily flowing back and forth, so I remember that vibe and feeling very American and Nike has always felt like a quintessentially iconic American brand,” says Kim.

The Cortez Market also features apparel, accessories and decor items from a curated group of Kim's designer friends and past Nordstrom collaborators, including Poketo, Dr. Collectors, Hansel from Basel and Fair Season Vintage. A customization station, nail bar courtesy of NCLA, and food trucks are on-site, too.

A post shared by Nordstrom (@nordstrom) on

“The Cortez is an iconic sneaker and a staple of L.A. style and youth culture,” adds Kim. “There’s no better place to bring a celebration of their big anniversary and create a fun experience for customers.”

Nike has been making a big push for the Nike Cortez, recruiting model Bella Hadid to promote the relaunch of the iconic sneakers too.

The pop-up serves as a preview for the forthcoming “Nordstrom x Nike” sneaker boutique concept in L.A. — a women's-only lifestyle concept that Kim developed with the sportswear giant that blurs fitness and fashion — when Nordstrom's Century City location bows this fall. The concept shop was conceived after the retailers partnered for the [email protected] x Nike shop in April 2015. “Nordstrom x Nike” is the sportswear brands' first fashion retail initiative.

Via

Share the buzz!Share on FacebookShare on Google+Tweet about this on TwitterShare on StumbleUponShare on RedditPin on PinterestShare on Tumblr

GET THE INSIDE BUZZ!

Subscribe to our FREE mailing list today & never miss the buzz! Receive our latest posts, inside news & special offers.

Leave a Reply

Look & Feel Good Through the Power of Choice
Look & Feel Good Through the Power of Choice
Visualization Techniques for Meditation
Techniques for Everyday Visualization Meditation
Chakra meditation
An Introduction to Chakra Meditation
positive mental attitude Featured
A Positive Mental Attitude for Healthy Living
8 Ways to Optimize Your Sleep
8 Simple Tips to Optimize Your Sleep
Colorful, Healthy Foods to Eat for Better Living
Eating Healthy - What is a Healthy Diet?
Eating Healthy: What is a Healthy Diet?
Stomach Problems
Eliminate Stomach Problems: The Essentials of Good Digestive Health
Yoga For Healing
Yoga For Healing – A Daily Routine You Can Do At Home
Spiritual Wellness and Mental Health
Spiritual Wellness and Mental Health
Spirituality: Moving Beyond Religion & Science
Spirituality: Moving Beyond Religion & Science
Spiritual Healing
Spiritual Healing & The Power of Truth
4 Cheap Dating Tips to Save you Money
4 Cheap Dating Tips to Save you Money
10 Ways to Pay Off Debt
10 Practical Ways to Pay Off Debt
Prenuptial Agreement
Marriage 101: The Prenuptial Agreement
The 10 Best Ways to Make Up After an Argument
The 10 Best Ways to Make Up After an Argument
Unconditional Love: The Biggest Trap in Relationships
Unconditional Love: The Biggest Trap in Relationships
The Yoga Of Relationship
Opinion: The Yoga of Relationship
How To Save A Relationship Why Most Men Resist Couples Counseling
How To Save A Relationship: Why Most Men Resist Couples Counseling
The Art of Romance: Getting Back to Basics
The Art of Romance: Getting Back to Basics
Maintaining Sexual Desire
Maintaining Sexual Desire Within Your Marriage
Female Sexuality
The Evils of Female Sexuality! (Or, We All Want Sex, So Stop Slut-Shaming!)

Sign up for the Chikabuzz newsletter
Your daily dose of chic.

We get it: There is just too much good stuff out there. Even at Chikabuzz we find ourselves a little … overwhelmed at times. Why not let us be your guide to the best new fashion and beauty and the latest in culture and politics