Lubov Azria Exits BCBG Max Azria

Share the buzz!Share on FacebookShare on Google+Tweet about this on TwitterShare on StumbleUponShare on RedditPin on PinterestShare on Tumblr

The designer leaves after more than 20 years with the L.A.-based company.

It's the end of an era at BCBG Max Azria: Lubov Azria is leaving the company after more than 20 years.

Lubov, who first joined the BCBG Max Azria Group in 1991, served as chief creative officer and oversaw the group's labels, including BCBG Max Azria, Herve Leger and BCBGeneration. The 49-year-old designer met her now-husband, founder Max Azria, after joining the company and has long been the attractive blonde figurehead of the L.A. brand.

Lubov's decision to step down comes on the heels of the BCBG filing for bankruptcy and closing its stores to shift its focus to e-commerce. Last year, 123 employees were laid off from its Vernon, Calif.-based offices. BCBG Max Azria Group is being advised by AlixPartners, LLP and Jefferies LLC for its debt load.

The retailer has replaced Lubov with Bernd Kroeber as the executive vice president and creative director. Kroeber previously worked with Hussein Chalayan, Donna Karan and Elie Tahari before joining BCBG in 2007.

Kroeber will lead the creative strategy of the group's three labels and oversee all design aspects. His first collection will debut for the spring 2018 season. He'll report directly to Marty Staff, interim acting chief executive officer.

“He brings a creative aesthetic that meets the tastes of tomorrow with a complete respect and appreciation of BCBG's DNA. We are looking forward to his designs and ability to build on our strong foundation and further enhance it to realize our full potential in all areas of the business,” said Staff, who replaced Max after he left the company last year.

Added Kroeber in a statement: “I look forward to working with our executive team and with our global retail partners to bring modern contemporary fashion to today's consumer.”

BCBG (which stands for “bon chic, bon genre”) was founded by Max in 1989 and became a favorite for high-school proms and red carpets in the '90s and mid-2000s. Lauren Conrad, Camilla Belle and Miley Cyrus, who collaborated with Max on a short-lived Walmart collection in 2009, were among the brand's famous fans. The company once boasted $1 billion in retail sales.

Via

Share the buzz!Share on FacebookShare on Google+Tweet about this on TwitterShare on StumbleUponShare on RedditPin on PinterestShare on Tumblr

GET THE INSIDE BUZZ!

Subscribe to our FREE mailing list today & never miss the buzz! Receive our latest posts, inside news & special offers.

Look & Feel Good Through the Power of Choice
Look & Feel Good Through the Power of Choice
Visualization Techniques for Meditation
Techniques for Everyday Visualization Meditation
Chakra meditation
An Introduction to Chakra Meditation
positive mental attitude Featured
A Positive Mental Attitude for Healthy Living
8 Ways to Optimize Your Sleep
8 Simple Tips to Optimize Your Sleep
Colorful, Healthy Foods to Eat for Better Living
Eating Healthy - What is a Healthy Diet?
Eating Healthy: What is a Healthy Diet?
Stomach Problems
Eliminate Stomach Problems: The Essentials of Good Digestive Health
Yoga For Healing
Yoga For Healing – A Daily Routine You Can Do At Home
Spiritual Wellness and Mental Health
Spiritual Wellness and Mental Health
Spirituality: Moving Beyond Religion & Science
Spirituality: Moving Beyond Religion & Science
Spiritual Healing
Spiritual Healing & The Power of Truth
4 Cheap Dating Tips to Save you Money
4 Cheap Dating Tips to Save you Money
10 Ways to Pay Off Debt
10 Practical Ways to Pay Off Debt
Prenuptial Agreement
Marriage 101: The Prenuptial Agreement
The 10 Best Ways to Make Up After an Argument
The 10 Best Ways to Make Up After an Argument
Unconditional Love: The Biggest Trap in Relationships
Unconditional Love: The Biggest Trap in Relationships
The Yoga Of Relationship
Opinion: The Yoga of Relationship
How To Save A Relationship Why Most Men Resist Couples Counseling
How To Save A Relationship: Why Most Men Resist Couples Counseling
The Art of Romance: Getting Back to Basics
The Art of Romance: Getting Back to Basics
Maintaining Sexual Desire
Maintaining Sexual Desire Within Your Marriage
Female Sexuality
The Evils of Female Sexuality! (Or, We All Want Sex, So Stop Slut-Shaming!)

Sign up for the Chikabuzz newsletter
Your daily dose of chic.

We get it: There is just too much good stuff out there. Even at Chikabuzz we find ourselves a little … overwhelmed at times. Why not let us be your guide to the best new fashion and beauty and the latest in culture and politics