As one does.
Who needs the “Help Wanted” pages when you're a mega-famous celebrity spawn with 6.3 million Twitter followers?
Jaden Smith, the 18-year-old eldest child of Will Smith and Jada Pinkett Smith, has turned to the world wide web to recruit the next CEO of his MSFTSrep clothing line — specifically, someone to assist him with the “business aspect” of the 2-year-old clothing collection, which sells hoodies, sweats, jackets, tees and hats priced $35 – $150.
I Need A Ceo For MSFTSrep Clothing. To Help Me With The Business Aspect.
— Jaden Smith (@officialjaden) April 10, 2017
In case you're unfamiliar with MSFTSrep, its not just a clothing line (is anything “just a clothing line” these days?) but a collective founded by Smith and his younger, equally philosophical sister, Willow, former child star-turned-photographer Moises Arias, musician Daniel D'Artiste, and more Gen Z creative types.
The MSFTSrep — which stands for MSFTS Republic — includes a zine, a “mystery school,” a video series as well as photo blogs. According to Smith, a MSFT is someone who doesn't “conform to society” and is a “divergent thinker.”
Confused? Good, you're supposed to be. The opening lines in the first issue of the collective's zine (title: “The Subsequent Thoughts of Contemporary Machu Picchu” [sic]) reads, “We hope that it thoroughly confuses and educates you on the non-existing culture the republic.”
Though he needs a bit of “business” help, it appears that Smith has the creative direction handled. The musician/model/actor/philosopher does, after all, have quite a bit of experience in the fashion realm. He has attended several prestigious industry events, including last year's Met Gala, and recently appeared in a campaign for Louis Vuitton, where he modeled the label's womenswear collection.
That gender-bending ad was not the first time Smith has pushed the sartorial boundaries. In 2015, Smith made a splash by wearing a dress at Coachella, and followed up the look by wearing a skirt in a spread for Vogue Korea.
“I feel like people are kind of confused about gender norms,” he told British GQ in 2016. “I feel like people don't really get it. I'm not saying that I get it, I'm just saying that I've never seen any distinction.”
We hope that Smith finds a business partner who, you know, gets it.
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