Gwyneth Paltrow Hosts Goop x Net-a-Porter Brunch in LA

Share the buzz!Share on FacebookShare on Google+Tweet about this on TwitterShare on StumbleUponShare on RedditPin on PinterestShare on Tumblr

Two great things that go great together.

Green juice, crystal aura readings, facial massages and organic manicures all before noon? Must be a Goop event and must be L.A..

Online powerhouses Goop and Net-a-porter joined forces Thursday morning to host a brunch for L.A. friends and tastemakers at the Butcher’s Daughter in Venice. Just in time for Mother's Day, Net-a-porter has launched a Goop capsule on its site, including a cotton poplin minidress and the latest Goop Shiso fragrance.

Goop founder Gwyneth Paltrow was on hand to explain how much the partnership with the London-based online luxury stalwart means to her growing brand. “There's nothing like a woman like Alison validating what I do. I so appreciate that there has never been any inkling of a spirit of competition. There's room for everybody… To have the stamp of approval is incredible for us. We feel like the big girls today because we're on Net-a-porter,” she said.

Founded in 2000, Net-a-porter was a pioneer in the online space, but Paltrow isn’t doing too shabby herself. She started Goop in 2008 as a weekly online newsletter, and it has since grown into a lifestyle brand in its own right. And news broke Friday that she will be joining forces with Conde Nast to launch a quarterly Goop magazine.

Alison Loehnis, President of Net-a-porter, explained that her site has been working with Goop for 6 years now on various projects and activations across platforms, and felt it was time to launch products as well. “We were very early fans and had a sense there might be synergy between our brands,” she said. “We don't see them as competing. All that Goop stands for in terms of happiness, well-being and empowerment resonates with the Net-a-porter brand.”

The brunch drew a stylish crowd, including designer Rosetta Getty, undercover in a Jil Sander hat, Lisa Eisner, decked out in her own gold nugget jewelry, Brigette Romanek, wearing a decadent Gucci kimono, as well as Kelly Sawyer, Estee Stanley and designers Anine Bing and Lisa Marie Fernandez.

The event marked the first time that Goop and Net-a-porter have celebrated their partnership on the West Coast.

Via

Share the buzz!Share on FacebookShare on Google+Tweet about this on TwitterShare on StumbleUponShare on RedditPin on PinterestShare on Tumblr

GET THE INSIDE BUZZ!

Subscribe to our FREE mailing list today & never miss the buzz! Receive our latest posts, inside news & special offers.

Look & Feel Good Through the Power of Choice
Look & Feel Good Through the Power of Choice
Visualization Techniques for Meditation
Techniques for Everyday Visualization Meditation
Chakra meditation
An Introduction to Chakra Meditation
positive mental attitude Featured
A Positive Mental Attitude for Healthy Living
8 Ways to Optimize Your Sleep
8 Simple Tips to Optimize Your Sleep
Colorful, Healthy Foods to Eat for Better Living
Eating Healthy - What is a Healthy Diet?
Eating Healthy: What is a Healthy Diet?
Stomach Problems
Eliminate Stomach Problems: The Essentials of Good Digestive Health
Yoga For Healing
Yoga For Healing – A Daily Routine You Can Do At Home
Spiritual Wellness and Mental Health
Spiritual Wellness and Mental Health
Spirituality: Moving Beyond Religion & Science
Spirituality: Moving Beyond Religion & Science
Spiritual Healing
Spiritual Healing & The Power of Truth
4 Cheap Dating Tips to Save you Money
4 Cheap Dating Tips to Save you Money
10 Ways to Pay Off Debt
10 Practical Ways to Pay Off Debt
Prenuptial Agreement
Marriage 101: The Prenuptial Agreement
The 10 Best Ways to Make Up After an Argument
The 10 Best Ways to Make Up After an Argument
Unconditional Love: The Biggest Trap in Relationships
Unconditional Love: The Biggest Trap in Relationships
The Yoga Of Relationship
Opinion: The Yoga of Relationship
How To Save A Relationship Why Most Men Resist Couples Counseling
How To Save A Relationship: Why Most Men Resist Couples Counseling
The Art of Romance: Getting Back to Basics
The Art of Romance: Getting Back to Basics
Maintaining Sexual Desire
Maintaining Sexual Desire Within Your Marriage
Female Sexuality
The Evils of Female Sexuality! (Or, We All Want Sex, So Stop Slut-Shaming!)