A $5,300 Belle Clutch?! 'Beauty and the Beast' Merch Selling to Affluent Adults

Share the buzz!Share on FacebookShare on Google+Tweet about this on TwitterShare on StumbleUponShare on RedditPin on PinterestShare on Tumblr

Disney is targeting adult women with big-ticket style items, including a Judith Lieber clutch, a rose-adorned Le Creuset pot, a Swarovski Jewelry rose choker and a Royal Albert tea pot.

Already the top licensor in the world, with $52.5 billion in 2015 retail sales, Disney is using its live-action adaptations of animated classics to sell home and fashion merch to adult women.

While the products for animated tales such as Frozen were focused on children, the Mouse House has set up a slew of grown-up products tied to the release of Beauty and the Beast (March 17), many as first-time partnerships aimed specifically at the adult female audience.

HSN, which has partnered with Disney for seven movie campaigns, has created dozens of new themed items for its customer base of millennial moms who are 30 years and older, including Royal Albert tea sets, Vince Camuto shoes and (in Disney’s first licensed live plant deal) custom rose bushes with red and yellow roses.

“These women grew up with this story, and now they’re taking their kids to it,” says Bill Brand, HSN president. “When you can get that right, that’s what Disney does so beautifully and why we’re so excited to partner with them.”

Among the Beast-ly gets:

A version of this story first appeared in the March 31 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

Via

Share the buzz!Share on FacebookShare on Google+Tweet about this on TwitterShare on StumbleUponShare on RedditPin on PinterestShare on Tumblr

GET THE INSIDE BUZZ!

Subscribe to our FREE mailing list today & never miss the buzz! Receive our latest posts, inside news & special offers.

Look & Feel Good Through the Power of Choice
Look & Feel Good Through the Power of Choice
Visualization Techniques for Meditation
Techniques for Everyday Visualization Meditation
Chakra meditation
An Introduction to Chakra Meditation
positive mental attitude Featured
A Positive Mental Attitude for Healthy Living
8 Ways to Optimize Your Sleep
8 Simple Tips to Optimize Your Sleep
Colorful, Healthy Foods to Eat for Better Living
Eating Healthy - What is a Healthy Diet?
Eating Healthy: What is a Healthy Diet?
Stomach Problems
Eliminate Stomach Problems: The Essentials of Good Digestive Health
Yoga For Healing
Yoga For Healing – A Daily Routine You Can Do At Home
Spiritual Wellness and Mental Health
Spiritual Wellness and Mental Health
Spirituality: Moving Beyond Religion & Science
Spirituality: Moving Beyond Religion & Science
Spiritual Healing
Spiritual Healing & The Power of Truth
4 Cheap Dating Tips to Save you Money
4 Cheap Dating Tips to Save you Money
10 Ways to Pay Off Debt
10 Practical Ways to Pay Off Debt
Prenuptial Agreement
Marriage 101: The Prenuptial Agreement
The 10 Best Ways to Make Up After an Argument
The 10 Best Ways to Make Up After an Argument
Unconditional Love: The Biggest Trap in Relationships
Unconditional Love: The Biggest Trap in Relationships
The Yoga Of Relationship
Opinion: The Yoga of Relationship
How To Save A Relationship Why Most Men Resist Couples Counseling
How To Save A Relationship: Why Most Men Resist Couples Counseling
The Art of Romance: Getting Back to Basics
The Art of Romance: Getting Back to Basics
Maintaining Sexual Desire
Maintaining Sexual Desire Within Your Marriage
Female Sexuality
The Evils of Female Sexuality! (Or, We All Want Sex, So Stop Slut-Shaming!)